做網(wǎng)絡(luò)營(yíng)銷網(wǎng)站優(yōu)化常見(jiàn)問(wèn)題分析

做網(wǎng)絡(luò)營(yíng)銷，推廣自已的網(wǎng)站是必須的，而做網(wǎng)絡(luò)營(yíng)銷不是一帆風(fēng)順的，各種各樣的風(fēng)雨阻擋著網(wǎng)絡(luò)營(yíng)銷的前進(jìn)，就是做網(wǎng)站推廣，就有很多的風(fēng)雨阻擋著，比如：網(wǎng)站鏈接被刪除，網(wǎng)站的轉(zhuǎn)變化率過(guò)低，網(wǎng)站制作的權(quán)重不高，網(wǎng)站被降權(quán)啦等等一系列的困難，要想做好網(wǎng)絡(luò)營(yíng)銷就必須克服好這些困難。
Doing network marketing, promotion of their own web site is a must, but not everything is going smoothly. Do network marketing, all kinds of wind and rain blocking Internet marketing progress, is to do site promotion, there are a lot of wind and rain prevented, for example: website link is deleted, site of the change of rate is too low, the website making weight is not high, the website is fallen to counterpoise, etc. a series of difficulties, to do a good job in network marketing must overcome these difficulties.
首先來(lái)說(shuō)網(wǎng)站鏈接被刪除吧，如何解決這一困難?
First things first website link is deleted it, how to solve this problem?
在網(wǎng)站推廣中，為了更好的網(wǎng)站外部鏈接。但事與愿違，發(fā)布的很多外部鏈接總會(huì)在發(fā)布后的第一時(shí)間被刪除，或者一些帖子穩(wěn)當(dāng)?shù)牧粼诹四抢?，但?huì)出現(xiàn)不被收錄的情況。這個(gè)問(wèn)題剛開(kāi)始時(shí)我也常遇到，后來(lái)慢慢做多了，就非常熟悉緣故了：被刪除是因?yàn)樘拥膹V告性質(zhì)太濃，如果帖子質(zhì)量稍微高些，一般情況下管理員是不會(huì)刪除的，即使夾雜一些廣告。同時(shí)也會(huì)被快速的收錄，畢竟高質(zhì)量的帖子參與人數(shù)多，對(duì)收錄非常有利，有時(shí)甚至?xí)胧铡Ｒ粋€(gè)高質(zhì)量的帖子雖然會(huì)耽誤些時(shí)間，但卻提高了效率，留下了鏈接，大大提高了被收錄幾率。
Website promotion, in order to better site external link. But get the opposite of what one wants, published many external links will release after the first time was removed, or the number of Posts established there, but would appear not to be included. The question I often meet, then slowly long, very familiar with reason: were removed because post advertising too strong, if post quality is slightly higher, general manager is not removed, even with some advertising. At the same time will be quickly collected, after all high quality post the number of participants, the recorded very favorable, sometimes even second collection. A high quality post although would take some time, but increased efficiency, leaving a link, greatly improves the probability of being included.
做百度營(yíng)銷，關(guān)于百度知道的推廣遇到的問(wèn)題主要有：提的問(wèn)題或是回答的問(wèn)題，如果廣告性質(zhì)太強(qiáng)，如回答的問(wèn)題直接附帶鏈接，是會(huì)很快被刪除掉的。這樣一來(lái)，我們就相當(dāng)于做了無(wú)用功，費(fèi)力不討好。但是如果不帶鏈接，客戶就很難到達(dá)我們的網(wǎng)站，或是知道我們的產(chǎn)品，沒(méi)有關(guān)系，我們不能因?yàn)檫@樣而放棄百度知道的推廣。小方法：采用注冊(cè)用戶名帶廣告的形式，即將你的用戶名注冊(cè)成網(wǎng)站或是產(chǎn)品的名字，做網(wǎng)站或是產(chǎn)品的推廣，同樣能起來(lái)很好的效果。
Do about Baidu know Baidu marketing, promotion problems encountered are: question or answer questions, if the nature of advertisement is too strong, such as answer questions directly attached link, will soon be deleted. As a result, we have to do the equivalent of useless, thankless. But if you do not take the link, the customer will be very difficult to arrive at our website, or know our products, it doesn't matter, because we can not give up the promotion of such Baidu know. Methods: using the registered user name with the form of advertising, is your username registered the website or product name, the website or product promotion, can also very good results.
依靠免費(fèi)推廣及低層次網(wǎng)站推廣
Free promotion and low levels of website promotion
國(guó)內(nèi)中小企業(yè)特別喜歡供求信息發(fā)布式推廣，因?yàn)檫@種方式直接、簡(jiǎn)單、多免費(fèi)。大家一窩蜂去找免費(fèi)平臺(tái)，然后一窩蜂發(fā)信息;再有就是特愛(ài)用提交軟件和垃圾郵件群發(fā)，一次性把信息發(fā)布到多個(gè)平臺(tái)、多個(gè)目錄、多個(gè)郵箱。信息是在短時(shí)間內(nèi)發(fā)了很多出去，但反饋很少見(jiàn)。偶爾做了一兩單，金額少得可憐，不夠成本。這種低層次推廣從投入產(chǎn)出的角度看是沒(méi)有效果的。所以企業(yè)有必要調(diào)整營(yíng)銷策略，不能一味依賴這種免費(fèi)的初級(jí)推廣了。
Domestic small and medium enterprises especially like supply and demand information release type promotion, because this way is simple, direct, free. You look like a swarm of bees free platform, and then like a swarm of bees information; there is love with submission software and spam mass, disposable information dissemination to multiple platforms, a plurality of directory, a plurality of mailbox. The information is in a short period of time made a lot out, but the feedback is very rare. Occasionally do a one or two single, measly amount, not cost. This low level of promotion from the input-output angle has no effect. So enterprises need to adjust the marketing strategy, can not rely on such a free primary generalized.
網(wǎng)站轉(zhuǎn)化率低的問(wèn)題
The problem of low conversion rate
影響轉(zhuǎn)化率的因素很多，從你前期的網(wǎng)絡(luò)營(yíng)銷項(xiàng)目規(guī)劃、策略、推廣方案的制定到日常的推廣運(yùn)營(yíng)的執(zhí)行，再到在線銷售系統(tǒng)、客服等方面都影響著你的網(wǎng)站優(yōu)化轉(zhuǎn)化率。眾多的企業(yè)，在建立企業(yè)網(wǎng)站后，只要在網(wǎng)站上留下聯(lián)系地址或聯(lián)系電話，就認(rèn)為顧客能找上門來(lái)。這種單一被動(dòng)的轉(zhuǎn)化方式，顯然是很難及時(shí)把訪客轉(zhuǎn)化顧客的。商機(jī)信息留言、免費(fèi)電話回?fù)?、即時(shí)聊天工具使用、企業(yè)地圖導(dǎo)航、顧客對(duì)產(chǎn)品定購(gòu)功能等等，這些極為重要的轉(zhuǎn)化手段，卻未曾出現(xiàn)在企業(yè)網(wǎng)站內(nèi)。
Effect of conversion rate of many factors, from your previous network marketing project planning, strategy, promotion plan to daily promotion operation execution, and then to the online sales system, customer service and other aspects affecting the optimizing your website conversion rate. A large number of enterprises, in the building enterprise website, as long as the website leave a contact address or telephone, that customers can come to. This single passive transformation, is obviously difficult to timely take visitors into customers. Business information message, free telephone call-back, real-time chat tool use, enterprise map navigation, customer product order function and so on, the important means for transformation, but never appeared in the enterprise website.

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